Last updated: 1/2012

rough the hype and hear what self-made, successful Internet marketers share privately about how they monetize their secret niche websites - this may be the most important letter you've ever read.
From the desk of Rick Butts
Denver, Colorado
303-777-7642
July 24, 2007
Dear Friend,
Let me get straight to the point.
By now, you already know that making money on the Internet is not as easy as you may have been led to believe.
The reason most people don't make money online comes down to 2 simple facts:
1. Most people spend all their time and money on getting more traffic.
2. Failure comes from not learning the basic rules of effectively monetizing a website.
Do you have a website that is not making enough money - or maybe no money at all?
MORE TRAFFIC IS NOT THE ANSWER
If your website isn't converting the traffic you have now - why spend another dime, or another hour, bringing more people to your site?
Every day it seems like I talk to someone who has poured their heart and soul into a website, blog, or traffic strategy - that isn't making any money.
How could they have invested so much and gotten so few results?
From my heart, I want you to hear what I am about to tell you...
Please take this next sentence, print it, and tape it to your wall...
"The single most important factor in your success or failure online will be your ability to convert your visitors into profits.
THE WRONG PLACE TO LEARN
If learning to monetize your website is so critical to your success - where are all the courses on monetization?
There aren't any.
Everything in your Inbox is attached to a specific strategy like AdSense, or a specific membership, or mini-site method.
I searched the web for a course I could just hand to my clients and friends to help them learn the mechanics and tweaks I had to learn the hard way.
That's when I discovered - there just isn't one.
I HAD TO DO IT MYSELF
What would be the best way to help newbies and intermediate marketers to learn the techniques that really worked over and over again?
I could have holed up in my office for 3 months and created some massive course for $1000 and rolled it out in a hypie launch.
But, main reason I didn't creat a launch-hog, was that I figured most people wouldn't ever get through it.
A lot of people who really needed the information couldn't afford it at $1000 - and the one's who bought it are already drowning in 72 DVDs they don't have time to watch now.
I CALLED UP 8 REALLY SMART EXPERIENCED MARKETERS
This is the unvarnished truth.
I told these guys I wanted to record an interview with them about how they really monetized their websites.
They had to agree to let me ask them anything I wanted.
And, they were not allowed to "pitch" anything.
I was not going to pay them a penny (they didn't want any money anyway) but, I would let them give out a URL if they had something going on.
THEIR ANSWER SURPRISED ME
Every single one of them wanted to do it - and a couple of the guys were genuinely amped up!
See, nobody had ever asked them to talk about how they monetize their websites.
Since it wasn't a big public seminar and they didn't have to get on an airplane, or sell products from the stage, they were genuinely excited to be a part of this project.
(See, deep inside, even some of these highly successful millionaires are just as excited and totally into Internet marketing as you and me. They love to get a chance to chat it up about the stuff they do!)
Of course, it helps a lot that I chose some truly ultra-cool people, many of whom are right here in Colorado!
HERE ARE THE EXPERTS
Joel CommAvailable for Download Interview Sample

Kirt ChristensenComing Up
Nathan AndersonAvailable for Download Interview Sample
Eric GrahamAvailable for Download Interview Sample
Len ThurmondComing Up
Colin McDougalAvailable for Download
Rick RaddatzAvailable for Download Interview Sample

Rick ButtsHostInterview Sample
Jack HumphreyComing Up
Nick UsbourneComing Up
Marc GoldmanComing Up
Michael NicholasAvailable fo Download Interview Sample

You probably only know the men on this list from their highly visible profile in the Internet marketing guru world.
But...
Every one of these guys are deeply experienced in multiple areas of Internet marketing - and each has created all sorts of profitable websites in every niche imaginable.
GUESS WHAT ELSE I FOUND OUT?
They have ALL made some truly stupid mistakes.
Some of their mistakes were monumental and expensive, and their wives rolled their eyes at them many a time.
They didn't let their mistakes stop them, because they realized that mistakes are the way forward - and mistakes are the one inevitable sign of TRYING new stuff.
YOU DON'T NEED SOME BIG $1000 COURSE TO LEARN HOW TO GET YOUR WEBSITES TO MAKE MORE MONEY!
You simply need to know what to do differently.
THERE HAS NEVER BEEN ANOTHER COLLECTION OF KNOWLEDGE LIKE THIS ANYWHERE ELSE, ONLINE OR OFF!
I tried to put each session into a category like, membership sites, or copywriting for conversions, or contextual advertising - but...
These guys don't just do one thing.
They all love multiple streams of income and are involved in testing, and monetizing in all sorts of ways.
So each call took on a life of it's own - as they opened up their experiences and told me things that, frankly, I was VERY surprised they shared.
It would have been easier to write this letter to you and say that this call was Module 1 and so on - but it didn't work out like that.
If you look at the headline of this letter, it was a lot more like an answer to this plea:
"Why In the World Can't I Get One Internet Marketing Expert to Turn Off the Hype For 1 Night and Just Tell Me the Truth About How They Make Money Online?"
Well, to tell you the honest truth, THEY DID!
And, even though you've discovered this letter while I'm in the middle of doing these interviews, you can still join in!
HERE IS MY VERY SIMPLE OFFER TO YOU
From July 1st until Mid August I am conducting weekly one-on-one interviews with the guys on the list above.
Each interview is focused 100% on what happens AFTER a visitors lands on your website - and it is totally all about monetizing your traffic.
Each call is nothing short of packed with ideas, tips, strategies, systems, techniques, and hard core effective monetization strategies that work.
We let the tape run, and I relentlessly ask them what they know about making money with different types of sites, in different types of markets.
You can listen in LIVE to the remaining calls - and download all the previous recordings and all the bonuses at a very special "Rolling Roadshow" price.
WARNING: IF YOU CAN'T LEARN FROM THIS TYPE OF INFORMATION (CONVERSATIONAL INTERVIEWS) DO NOT BUY THIS PRODUCT!
If you require a really elaborate course with fill in the blanks and highly detailed homework - this is not for you.
The only advice I have for you is to sign up with a mentoring program because I don't even know where you can find this kind of information on monetization in that media.
But, if you are the type of person who can listen to clearly explained ideas, big picture and strategic examples, and see how they apply to you - then this set of recordings will have a profound impact in your profits and your life.
Frankly, you are going to have a BLAST listening to these session and will want to put them on your MP3 player and listen to them again and again to glean the nuances from the strategies that are discussed.
THE SINGLE BEST MONETIZATION STRATEGY IS REVEALED
Capturing emails, building a list, and following up.
Every marketer was asked this question and every one had the same answer. However, each person did it their own way.
This is called a clue!
The Monetization Interviews is highly focused on profitable list building and the best ways to incorporate email follow up with any strategy - even AdSense.
I've even included my own 90 minute "Psychology of Email Marketing - 10 Questions You Must Answer Before You Capture Your First Email" because I want you to really get this idea in your DNA.
Once you learn the best way to capture emails and follow up -- you'll move from having a webiste to having a business online.
More Than Just Methods
These interviews lay out the entire business philosophy that each of the interviewees has developed over years of trial and error, failure and huge success.
Each interview is full of sound advice, wise counsel, and some very valuable "if I'd only known this when I was starting..." nuggets - any one of them worth 10 times the price of the Monetization Interviews.
WHAT IS THE INVESTMENT?
I hope you have noticed what a great effort I put into not using typical sales letter words like AMAZING - SHOCKING - SECRETS - REVEALED - or the ever popular JAW DROPPING!
So I won't B.S. you now when it comes to the price by crossing out a bunch of higher prices or telling you that "only you and 499 others" can get in.
LOL.
Here's the deal.
When the calls are completed and everything is posted to the site - the price for these truly unqiue recordings will be $97.00.
But, if you sign up now - while we are still doing the sessions - you can join in on the live calls - get all the bonuses - and download all the recordings - for as long as you shall live - for just $47.00.
WHY ARE THE "Monetization INTERVIEWS" SO CHEAP?
There will be some folks who will read this and say I'm lying, but you can tell by the very low (I almost said incredibly) that I have nothing to hide.
My great hope is that the people who need this information the most - will be able to afford it.
For all the working people who cannot attend the pricey seminars...
For all the stay at home mom's who don't have access to highly experienced marketers to learn from...
For all the people who cannot afford to pay thousands of dollars in monthly mentoring fees...
And for every single person who wants to make money from their computer - and believes with all their hearts in themselves and their success...
For you, I put this thing together.
And, for you, these men took the time to share their experience and knowledge about how they REALLY make money online.
GUARANTEE
I guarantee that if you are not totally satisfied with the "Monetization Interviews" - and after listening to the sessions you don't think it was worth 10 times what you paid for it - just send me an email and I will refund you 100% what you paid for it.
That's right - 100% !
Yes, some jerks will take advantage of this to rip me off - because the product is 100% digital downloads and you and I both know that even if you get a refund you'll get to keep all the information and profit from it for a lifetime.
But, this is the only way I know to totally convince you how powerful and useful and real this information really is.
I Guarantee It.
Rick Butts
So...
Please click the button below that says Buy Now and you'll be taken to our totally secure order system through our old friend Click Bank.
As soon as you fill in a few boxes - you will receive INSTANT ACCESS to the members area where you can download Previous Interviews, Bonuses, Resources and the Interveiw Schedule.
Join the Monetization Interviews Series now - while we are still doing the sessions.
Attend the rest of the sessions LIVE.
Get all the recordings.
Full written transcripts of each session.
Get all the bonuses.
Save $50.
Join now while the price is only $47.00
Double your money back guarantee.
Click here now to get The Monetization Series for only $47.00!

"I didn't think it was possible for me, a single mom with no online experience past email and surfing the web, to make tens of thousands of dollars online - but I have! Rick, you have taught me so much about the little tips and tweaks that increase my profits - and I'm finally taking your advice and starting that email list! Thanks!"
Tami Cantar
Aroma-Oil-Essentials.com

Rick,
"I took four pages of notes from your call the other night - it was great! Since following your advice I have started building a profitable email list - surveyed my visitors and found out what they want - and taken my site from making a few dollars to a healthy income. Your ideas on web site profits have been a big help to me!"
Cindy English
OurCheatingWays.com

Rick,
"You are a marketing fanatic! I love your idea for visitors to cash because it's where the real money is made online. This business had needed real training and information on these strategies for a long time - but $29.97 is entirely too cheap for all the value this membership delivers."
Martin Wales
CustomerCatcher.com

Rick,
"FINALLY! Someone else besides me is shining light on this essential skill of business. Every day I sort through dozens of email offers about getting more traffic. I know that most people are eating up the traffic stuff and neglecting conversions and testing. I look forward to being a part of the Monetization faculty - together we can make a real difference in people's business - and their lives."
Eric Graham
ConversionDoctor.com

Effective Monetization Strategies That Work:

Rick Butts is the author of 4 books, an internationally acclaimed professional motivational speaker, and has always been most passionate about two things - marketing - and helping people to live their dreams.
His business experience is nearly all in sales, marketing and communication. Rick has worked for Brian Tracy, Tom Hopkins, Dr. Denis Waitley and the legendary Jim Rohn.
Rick has written and published four books and spoken internationally on motivation, sales and marketing for 11 years before quitting the road to work full time in Internet marketing.
The people lucky enough to get in on a marketing conversation with Rick are often astonished at his vast knowledge of so many disciplines - and his seemingly magical ability to instantly create new and unique marketing ideas for himself and others - out of thin air.
Rick's SESSIONS Include:
1. "Whip Your Website Into Shape - How to Instantly Boost Your Website Profits by Finding Out Who's Coming to Your Site and Giving them What They'll Buy."
Most people try to "sell something" online. This is backwards and destined to fail. My strategy is to "find out WHERE the fish are swimming, and what they want to eat - and get in front of them with WHAT THEY WANT." Once you learn this it will revolutionize your Internet marketing mindset forever.
2. "Step by Step Detailed Road Map in Excruciating Detail about Precisely to What to Say to Your Visitors to Get Them To Sign Up, What Words To Put In Each Follow-Up Email to Get the Maximum Response, Exactly How Often You Should Mail Your List, and Pages and Pages of Answers to the Little (and Big) Questions You Must Know to Turn Your Visitors to Cash.
Are you getting that this session is not theoretical?
Rick is nightclub funny - but corporate clean and makes a fine interview host as he digs the really juicy good stuff out of this list of very impressive guests for "The Monetization Interview Series."

If you don't know at least 3 of Joel's books or huge accomplishments - you must have just gotten Internet access for the first time today! The author of the wildly successful Amazon and New York Times bestseller "The AdSense Code" (how many times have folks "borrowed" their version of this title?) Joel is a highly respected authority on contextual advertising. Before anyone else has had a chance to learn them, Dr. AdSense has come out with with ebooks on Chitika, Kontera, AdSense, Amazon and more.
We will be mining Joel's incredible knowledge and experience on all sorts of monetization strategies. This session will save you a lot of time - and make you a lot of money. We are VERY Fortunate to lure him away from the production of his "Next Internet Millionaire" project - the first reality TV show for Internet marketing.
This will be a really fun session as Joel has such a deep level of experience to draw on - and is a terrific communicator. We'll try to stump him and ask him the questions you'd want to get answers to if you cornered for a 1 on 1 conversation!
Joel's SESSIONS Include:
"A Down and Dirty Interview with One of the Most Experienced Experts at Multiple Methods of Converting Website Visitors into Cash on Exactly How He Does It. This Session Will Expand Your Entire Thinking Process About Real Online Marketing."
Seriously, if you can't turn the ideas, insights, and strategies in this session into multiple streams of income (Joel's favorite 3 words) then you should go put your resume on Monster - and forget this business - it's just not for you.
Joel taught us a lot about Google AdSense, Kontera, using contextual Auction Ads, monetizing forums and a whole lot more!

He looks too young, but this man has been at the epicenter of Internet business before most of the folks we call "old timers today. Kirt worked with legends Jonathan Mizel and Declan Dunn in the early days, and since then has spoken at scores of events all over Europe, Asia, Australia and yes, the US.
But, you haven't seen him for a while, because Kirt has gone underground. He's been busy raising his children and staying home, but building a monster business by testing, tracking, and squeezing every last dime out of the hoards of traffic he gets to his niche websites.
You will be using Kirt's strategies for years, we are very lucky to get this guy to share his wisdom, knowledge, and experience - bring a lot of paper.
Kirt's SESSIONS Include:
"Putting it All Together - the Total Internet Marketing Business and LifeStyle. "
By far the most experienced Internet marketer I know, Kirt could speak on any topic in the field for hours. Tonight we're going to ask him YOUR questions - almost like spending an evening in Kirts office.
While you will be able to submit questions for all the speakers - we thought it would be a great idea to open this session up and let Kirt be our Million Dollar Consultant!
Of course, we personally know that Kirt is a world class expert on split testing - so we'll start out with a bare knuckles look at the best way to give yourself a raise - increasing your conversions through testing!

Your probably know Nathan as the SEO expert who has mentored many of the most visible "SEO gurus" today.
But, he is more than a traffic and seo expert, "Nate" is the founder of Metawebs, one of the most successful membership sites of all time. This guy rarely speaks at events or teleseminars - because he pours his proven know-how into his members' success.
Be prepared to cross off a whole lot of myths you've been taught - with a colossal amount of data and stats analysis - this guy really knows what works - and some very clever and specific strategies to turn your website traffic into cash.
Do visitors from organic (natural) search results respond differently than Pay Per Click or other traffic? Find out when Nathan shares his wealth of experience with you.
Nathan could do 3 full days of SEO training - but in this session I will be asking him what nobody else has - how he turns all that organic search traffic into lots of money.
Nathan's SESSIONS Include:
"What's a Nice Brilliant Search Engine Guy Doing in a Place Like a Sales Workshop? Well, What Exactly DO SEO Masters DO With All The Free Traffic They Get From Google?"
Nathan gets so much traffic you'd be stunned. With thousands and thousands of unique visitors and an analytical mentality he's tested and found the best ways to monetize any site - on any topic! (Gasp - he say's that despite ebooks to the contrary - you can still make money with Google AdSense - if you know what you are doing.)

The list of brilliant minds who call Marc friend and Joint Venture partner is too long (and confidential) to include here. But, a quick search turns up Jay Abraham, Mike Litman, and Sean Casey to name a few.
Marc is the author of the book Joint Venture Secrets Revealed, a seminar The Multi-Million Dollar Joint Venture Summit of the Century and an audio cd series called The JV Brokering Mastery Teleconference.
He is also the mastermind behind GoldBar.net - arguably the best e-commerce software for entrepreneurs and small businesses. Goldbar grew out of Marc's own desire to create better and more complete e-commerse tools that no one else either thought of - or was willing to develop.
In a 2 hour phone call with Rick, Marc revealed an astonishing breadth of knowledge about all areas involved in the sales process - and how to get more traffic, more leads, and a lot more sales.
Marc has never agreed to an interview like this - but Rick says he is very excited to rise to the challenge. Being on the live call with Marc will be a treat - and the audio recodings of the call will be resources you'll listen to time and again.
Mark's SESSIONS Include:
"Why 70% of Your Visitors Leave Your Site FROM YOUR ORDER PAGE - How to Dramatically Change That AND Easily Automate It For Huge Profit Increases."
There is probably no single human who knows more about human buying motivations, and how to leverage autoresponders, shopping cart systems, exit questionairres and other cool technolog to maximize sales.
Marc has spent the last 2 years designing, testing and tweaking the single most powerful e-commerce solution in the world - designed just for small and large Internet marketers.
You'll get a full 30 day membership in this system FREE - but more importantly, you'll get a rare peek inside the mind that created it. This session could easily teach you how to increase your sales from the same number of visitors by DOUBLE.

Meet the man who "broke the silence of the web." Instant Audio Generator, Instant Video Generator, Instant Teleseminars plus a list too long to mention here are all creations of the brilliant mind of Rick Raddatz.
Rick came to prominence in the Internet marketing training world as a partner with online marketing experts Armand Morin and Alex Mandossian, and is one of the most "connected" marketers in the world.. Rick will be sharing from an enormous wealth of experience in website conversion automation, tools, and methods that will take you to the next level - no matter what level you are now!
More than just a brilliant technology and marketing master, Rick is a business builder who has pulled multiple products together to sell to the same customers and nice time and time again.
We'll be digging into his techniques for growing membership sites in the thousands, his best "stick strategies" for how to keep those members on year after year. Recurring revenue is the lifeblood of a solid business - and running an intelligent membership site is a great way to do it online.
Rick's SESSIONS Include:
"A Whole Bunch of Ideas and Strategies You've Never Heard Before on Building an Email List You'll Profit From Instantly and for Years to Come" from an expert who has built multi-million dollar membership sites and put Armand Morin and Alex Mondossian on the map.

VEO author and Fly On the Wall Club CEO
Colin McDougallMy-Affiliate-Store / AutoWebLaw / AutoBlogger partners
Len Thurmond & Bruce SafranThe Conversion Doctor and copywriting ninja
Eric Graham

Affiliate Marketing
Creating and Selling Your Own Products
Advertising
Selling Links
Membership Sites
Contextual Advertising (Adsense etc)
Email Marketing

8 live teleseminars 1 - 2 per week - The calls began on June 27th, 2007 but as a member you get unlimited access to download previous calls, as well as, tune in to ALL future LIVE Calls.
WebCast - and Teleseminar - you can watch and/or listen online which means NO LONG DISTANCE CHARGES if you just login and listen via the web - from anywhere in the world.
Download all the recordings, video and audio from the Monetization Series membership site. You'll get immediate access when you sign up.
Can't be there for one, or all of the live sessions? Don't worry - you'll get full access to all the audio and video on your own time frame.
Transcripts of the sessions: It's great to have the material in text form! You'll be able to download the .pdf files of each session and follow along with the written materials. Printed out, you can hi-lite them, make notes and more - a great resource - and very helpful for the visual learner.
FREE SOFTWARE! Many of our guests are contributing either 30 day trial versions of valuable software programs - ebooks, audios, and more.
Bonus Calls: I've already got 2 very special bonus calls where you can get step by step instruction in using some of the software and tools we talk about - so you can get right up to speed and start increasing your profits now!
All This Stuff is New Stuff! Not Recycled Information That Doesn't Work Anymore!
All Focused on Making Your Web Site Make More Money!

This student was absent on picture day. $19.00 - Value - Yours FREE
The Psychology of Email Marketing
by Rick Butts
10 Essential Questions You Must Answer BEFORE You Capture the 1st Email!
$19.00 - Value - Yours FREE
Subdomain Secrets
by Rick Butts
Everything You Need to Know About Using Subdomains for Big Profits!
$14.95 - Value - Yours FREE
The Big Butts of Life
by Rick Butts
Motivation and Personal Development eBook
"Get Off Your Excuses and Go Big Things!"
$29.95 - Value - Yours FREE
The Art of the Content Site
Nathan Anderson
Find the Insider Secrets to Building Content Sites That Crank-in the Search Engine Traffic and Crank-out the Profits.

The Story of How Monetization Got Started
My name is Rick Butts. I've been marketing online profitably since 1995.
A single mom recently asked me to look at her first website, and answer this question:
"Should I continue working on links and getting more traffic - or should I work on monetizing this site?"
She was already getting a decent amount of traffic and was making had Google AdSense and banners. She was making a few dollars a day with her AdSense.
What would you do?
I told her to IMMEDIATELY work on her monetization strategy and maximize the traffic she was already getting.
But, she had no monetization strategy.
She chose a niche and a traffic strategy and just assumed she'd make money.
Everyone is selling traffic generating strategies, ebooks, and software because so many marketers put up their sites and simply assume they'll make money when the traffic comes.
It is not about getting more traffic.
You could get a million visitors to your website and go broke - if you can't convert those Visitors 2 Cash.
When I started asking my customers questions I found out 2 things:
1 - Most marketers barely know more than a little about the 7 most profitable monetization strategies.
2 - I found no single reliable resource anywhere to learn the essential fundamentals and tweaks for monetizing your website.
So, I decided to create the first resource to do just that - focus 100% on monetizing a website.
"With Monetization you get to spend several evenings with 10 highly effective online marketers as they share their hard won expertise about the best methods for maximizing your profits from different kinds of websites."
"A solid education of what works for making profits online - AFTER a visitor lands on your page."

It is hard to compare Monetization to any other program - because no one else has ever done quite what we are doing by focusing on the monetization of web sites.
The closest estimation would be $997 for the quantity and quality of this highly actionable - and unique content.
We could cut that in in half and do a $497 limited time or number of attendee deal.
Or, we could offer you all of this for an unbelievably low $197 - and that is what we decided to do.
You get all the live calls, all the audios, videos, software for the exceptionally low price of only $47!
This offer is only good while we are still doing the LIVE Calls.
The price will go up to the original $97 after July 31st.

Simply click the link below and enter your information in the super secure registration page to follow. You will be given immediate access to the members area - and receive notification of the scheduled sessions.

"These actionable monetization strategies are like an insurance policy for your online business."
"Members of this site will be armed with tons tools for taking advantage of even miniscule little niches - to take their online businesses to the max."
"Being able to go back time and time again and review this material makes it an Encyclopedia of Money Making for any online marketer."

This letter has